The work
Everything here is live. Don’t take the screenshots’ word for it — press through and use the real thing.
Design · Build · Words · Charts generated from the ledger
EV Trading
A sports betting analysis subscription built around a downloadable results ledger — every number on the site is computed from that file, and it says so when the data is sample data.
Every statistic on the site is computed from the results ledger at build time, and the build fails if a number can't be traced back to the data.
Paid work between our companies — we part-own the business. That's why it's first, and why we'd rather you judge the site than take our word for it.
Visit the live site
Design · Build · Photography · Words
The Artisan Shampoo Bar
A Perth family's plastic-free shampoo and body bars, sold from their own site instead of somebody else's marketplace.
The product photography is ours — bars shot in daylight against the real workbench, not a lightbox, which is why the site looks like the kitchen it comes from.
Paid work, and we hold a stake in the business — we'd rather say that here than have you find it out later.
Visit the live site
Two client sites is the whole client list — no padding, no logo wall. The demo builds below are how we practise the craft between real jobs.
The demo builds
Three complete websites for three invented businesses — built so there was something real to practise on, and honest about being fiction on every page. Scroll any of them end to end.
Licensed placeholder photograph — our own shoot replaces it, same frame, no other change.
Cafés, bakeries, small food businesses
Counter
For a place where the menu is the website.
See the build
Electricians, plumbers, builders, anyone in a van
Ute
For a trade where the whole website is the phone number.
See the build
Physiotherapy, podiatry, dentistry, allied health
Clinic
For a practice where the questions are about money and paperwork.
See the build
None of these three is a real trading business. The names, the phone numbers, the ABNs and the prices on them are all made up, and the ABNs are constructed so they cannot belong to anybody. We’d rather say that plainly than have you find out.